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AED 1,199
AED 1,150
AED 2,100

Apple FineWoven Case

AED 59
Select options This product has multiple variants. The options may be chosen on the product page
AED 1,299

Apple iPad Air Wi-Fi

Price range: AED 600 through AED 700
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Apple iPad Pro Wi-Fi

Price range: AED 1,520 through AED 1,720
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Apple iPad Pro Wi-Fi + Cellular

Price range: AED 1,600 through AED 1,800
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Apple iPhone 17

AED 999
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Apple iPhone 17 Pro

AED 1,099
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Apple iPhone Air

AED 899
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AED 700

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Apple iPad Air Wi-Fi

Price range: AED 600 through AED 700

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s some dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s too big for the boot? Or too small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

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A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.